Pure 2.0 is the second in this developer's series of luxury high-rise condominium developments. It is located in the Uptown neighborhood and faces Lincoln Park and Lake Michigan. To maximize views, the building is rotated on the site so that seventy percent of the units have lake views. Like its predecessor Pure, Pure 2.0 is a forthright modern structure, sheathed in green glass and crisply designed. At the top, the building has a projected bay that serves to break up the verticality while giving interest to the shape of the building.
In addition to the Tower, Pure 2.0 contains eight affordable units in a four-story building across the street, six luxury townhouses and a five story parking garage. All are designed to complement each other and provide a cohesive, modernist aesthetic.