The flagship store of the Chicago Home Fitness chain of upscale fitness equipment stores is located at one of the most visible intersections in the city. The design goal of the store is to mediate between the scale of the fitness equipment and the need for customers to visualize the equipment in their own homes. Extensive use of incandescent lighting, wood and residential colors and materials have created a highly successful retail environment.
The task of creating a cohesive retail environment in a two story store was accomplished by use of an atrium with an open, curving stair connecting the floors and drawing customers upstairs to the showroom space.
Weiss Architects serves as the designer for Chicago Home Fitness' lifestyle center stores across the country.